![]() This is where you put what your site is all about and what you are offering people. The meta description tag is where you would want to put your site’s summary. I know that this is not necessarily a meta tag, but it similarly functions like one. The title tag is the title text that is shown in search engine listings. There are two important type of meta that developers can use: The "meta" stands for "metadata", which is the kind of data these tags provide - data about the data on your page. The only difference between tags you can see and tags you can't see is location: meta tags only exist in HTML, usually at the "head" of the page, and so are only visible to search engines. Meta tags are essentially little content descriptors that help tell search engines what a web page is about. Meta tags are snippets of text that describe a page’s content the meta tags don't appear on the page itself, but only in the page's source code. Accelerate your marketing efforts with Copy.What are Meta Tags? How Google meta tags impact SEO? Use the Copy.ai meta description generator to instantly create and elevate your meta description copy effortlessly. We know the pressure to increase reader traffic and engagement can feel overwhelming, so we’ve got your back. You can find other free AI writing generators here: Accelerate your marketing efforts with Copy.ai's AI Marketing platform Craft a clear, enticing message, and you'll encourage your target audience to explore your page. Your meta description is an opportunity to speak directly to your ideal customer. Use the meta description to draw in your target audience Duplicate or similar meta descriptions across multiple pages make it difficult for people to differentiate between your pages. Create different meta descriptions for every page on your website.Do they share anything in common that you can emulate in the future? For a more robust analysis, consider using this method. You can, however, identify your top traffic pages and analyze their meta descriptions. It's hard to know whether traffic increases are due to your meta description or something else, like rank or page title. Beyond creating a frustrating user experience, keyword stuffing can result in Google search penalties. Include the primary keyword in your description, but avoid trying to fit in as many secondary keywords as you can. Highlight what differentiates you from your competitors, and write in an active voice to make your message come alive. ![]() Explain how your page can help them in clear, specific language, and provide a call to action. According to BrightEdge, the best descriptions range between 120-150 characters. Stay below Google’s character count limit to make sure the full text is displayed across all devices. Although there is technically no character limit, meta descriptions are truncated by Google after 160 characters.
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