Just like human facial recognition, the software uses the shape of the face, eyes and ears, as well as any distinct markings of the fur, to find your pet in their database. The company quickly realized it was difficult for shelters and individuals who found lost pets to provide such images, so the software was updated to filter only the necessary parts of the image, such as the geometry of the face and any respective markings. When the first app-only version launched in 2014, the pet’s image needed to meet certain requirements, such as a blank background and front angle to ensure optimal results. Mark Marrello, Chief Operating Officer of Finding Rover, recognizes people’s wariness of the technology, which is constantly being updated and improved. So, how does it work? What can owners do to optimize their pet’s chances of being brought home? How can other shelters get involved? What’s the catch? Not to worry, we sniffed out all the need-to-know details on this amazing software so that you can get your paws on it without worry. Leahy also mentioned that the biggest hang-up with the technology is simply getting the word out so people actually use and trust it. She says their hope with the technology is to bring the community together to get lost animals home faster this is one of many improvements the shelter is making for their Mission Possible 2020 campaign-an initiative to save and rehome every viable animal they can by the year 2020. With over 15,000 success stories and a live demonstration on Good Morning America, Finding Rover’s technology is unprecedented, and will inevitably help Las Vegas’s high-volume shelter.Īccording to Kelly Leahy, Communications Manager of the Animal Foundation, the shelter receives an average of 80 animals a day, with the majority of them being lost pets. In the event your pet gets lost, whoever finds them can upload an image to the app or website and the facial recognition software immediately brings up the contact information saved to your pet’s profile-getting them back home where they belong. As an owner, all you have to do is create a free profile for your pet and save it to their database of over two million animals. Well, the app Finding Rover did just that, and the Animal Foundation is bringing it to the valley to aide in their life-saving mission.įinding Rover is the first and only facial recognition technology developed to find lost pets in real time. Imagine if a small fraction of that technology was dedicated to finding lost animals instantly. With just the sound of your voice, Alexa can provide the perfect playlist, Siri will give turn-by-turn directions from here to New York City, and the mere shape of your face can unlock your phone and authorize online purchases. Technology these days is truly incredible.
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